Imeuble receives the Norwegian award for "Design Excellence"
OPTICAL EYE-CATCHER. The concept is new and executed with style. The optical illusion and use of colour is an eye-catcher that will add character to any office, hotel lobby or other room in the professional market it is designed for.
The jury were impressed that it is solved in a technically smart way. The modules are like building blocks, and are easy to install. A piece of furniture that focuses on people ́s memories in an emotional way is both refreshing and innovative.
in 2011 in Norway, “By” was founded by Sigurd Strøm and
Henning Romero. The founders bring wide experience in the melting pot of
Scandinavian Art and Design, and share a sharply focused vision on what “By”
We will find brilliant design ideas and bring them to life. Our
task is to challenge the mind and take Scandinavian design to the next level.
we have a regional focus to find the best up coming designers and products from
Norway and surrounding countries, our ambition is global, to take these designs
to an iconic level around the world. Quality is always our primary objective.
We only take a very select few designs into the prototype and production stage
and each one must share the same single quality, that is the ability to shake
the design world.